"The West sticks in the American mind because there's a formula, and that formula is familiar. A lone hero returning home, a villain dressed in black, the whole landscape itself... it all hums the same tune."
"Lucchese is showing off its bonafides. The brand has Brandon Sklenar, America's leading man of the moment, and Billy Gibbons, founding member of ZZ Top, modeling its core collection."
"Doing a rollout this big for what's really just the core collection is a big statement in the fashion world. Lucchese doesn't seem to concern itself with its westernwear competitors because those brands don't have the same history."
Lucchese's new campaign highlights its rich history in westernwear, featuring Brandon Sklenar and Billy Gibbons to represent different aspects of the West. The campaign emphasizes familiar tropes of westerns, such as the lone hero and the villain, while showcasing the brand's core collection. The marketing strategy reflects confidence in its heritage rather than competing with newer brands. The campaign's scale for a core collection is significant, reinforcing Lucchese's established presence in the fashion world.
Read at Esquire
Unable to calculate read time
Collection
[
|
...
]