LOEWE's Fall/Winter 2025 pre-collection campaign, shot by Gray Sorrenti, presents a fresh, intimate approach to fashion visuals. Featuring actors like Yang Mi and Josh O'Connor, the campaign departs from traditional loud fashion imagery and focuses on subtle, observational scenes set in modernist architecture. This character study invites viewers into quiet moments of the ambassadors' lives, while highlighting the collection's unique silhouettes and textures. Key accessories, including reimagined bags, add a playful twist to LOEWE's signature style, showcasing the brand's continued evolution and dedication to material exploration.
Capturing LOEWE's Fall/Winter 2025 pre-collection, Gray Sorrenti's campaign eschews traditional fashion imagery for a quieter, character-driven narrative that emphasizes intimacy.
The campaign embraces subtlety over performance, inviting viewers into the domestic world of LOEWE's ambassadors, allowing for a glimpse into their candid moments.
LOEWE's silhouettes in the campaign convey a commitment to sculptural fashion and material exploration, showcasing innovative shapes and tailored pieces that push design boundaries.
Highlighting accessories, the collection features refreshed iconic bags like the Puzzle and Madrid, blending playful reinterpretations with sophisticated design elements.
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