Kylie Jenner launched her label Khy in November 2024, replicating her wardrobe with pieces like latex dresses and leather bras. In summer, she focused on swimwear by collaborating with Frankies Bikinis for a limited collection. Jenner promoted this partnership by modeling the bikinis herself. She showcased a striking cheetah print bikini and a classic polka dot set, merging swimwear with daily fashion. Jenner inspired new styling ideas for swimwear, encouraging creativity in wearing swimsuits beyond the beach.
Kylie Jenner's Khy label, launched in November 2024, mirrors her wardrobe with collections of latex dresses, leather bras, and snug-fitting dresses.
Khy expanded its offerings with a collaboration with Frankies Bikinis, releasing a limited-edition collection featuring Jenner modeling its pieces.
The Cheetah Print Set includes a décolletage-baring underwired bikini top with lace trim and matching bottoms, blurring lines between swimwear and lingerie.
Jenner demonstrates styling versatility by wearing a classic triangle halter bikini top off the beach, showcasing how to incorporate swimwear into daily outfits.
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