"The Gulf Cooperation Council (GCC) - which consists of Bahrain, Kuwait, Oman, Qatar, the Kingdom of Saudi Arabia (KSA) and the United Arab Emirates (UAE) - is proving a bright spot for the fashion and beauty industries today. These countries and their governments are investing heavily and strategically to diversify their economies, with key aspects of spend channelled into creative, retail and tourism industries - and their fashion and beauty markets are benefitting."
"The diverse GCC consumer base has experienced a rapid evolution, from women's increasing economic freedom to the booming expat community and the influx of millionaires to the region. The consumer is also sophisticated and attentive - quick to recognise when a brand is chasing short-term sales and leveraging generic marketing strategies rather than investing in the communities through meaningful activations and cultural connection."
GCC governments are investing heavily to diversify economies and channel spending into creative, retail and tourism sectors, boosting fashion and beauty markets. Euromonitor forecasts the GCC apparel and fashion market at $51.3 billion by 2027, up from $40.2 billion in 2023, and the beauty and personal care market at $17.1 billion by 2027, up from $12.5 billion in 2023. The GCC personal luxury segment grew over 6 percent year-on-year to USD 12.8 billion, outpacing a projected global decline. Consumers have rapidly evolved—greater women's economic freedom, a booming expat community and rising millionaires—and show digital fluency, sophistication and preference for culturally connected brand activations. Social media is a powerful space for brand storytelling.
Read at The Business of Fashion
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