"One day later, the label kicked off MFW by skipping an actual show. Instead, Gucci invited A-list celebrities to a screening and dressed them in the collection. Think: Gwyneth Paltrow, Serena Williams, and Alex Consani. And the short film they watched? Also about the clothes. It was Gucci-ception in the best way. While the film featured several standout stars, including Keke Palmer and Demi Moore, one I can't stop thinking about is Kendall Jenner and her sparkly mini."
"The cinematic project, dubbed The Tiger, was directed by Oscar winner Spike Jonze and Halina Reijn. (After the film's Milan debut, it hit U.S. shores hours later with a star-studded New York screening.) In the production, Jenner perfectly embodied her lookbook counterpart, "Miss Aperitivo," who, per a press release from Gucci, is "simply preoccupied with having the time of her life." In a strapless, bodycon micro-minidress awash in glistening silver sequins, she looked like the ultimate party girl."
Demna Gvasalia took over as Gucci creative director and presented 'La Famiglia,' a living portrait-style lookbook assigning characters and personalities to each outfit. The collection blended nods to Tom Ford and Alessandro Michele eras through extravagant animal-print coats, floral gowns with exaggerated poofy shoulders, and monogrammed head-to-toe ensembles emphasizing the "Gucciness of Gucci." Gucci skipped a traditional Milan show and hosted a celebrity screening, dressing stars like Gwyneth Paltrow, Serena Williams, and Alex Consani. The short film The Tiger, directed by Spike Jonze and Halina Reijn, featured Keke Palmer, Demi Moore, and Kendall Jenner in a strapless silver sequin micro-minidress as "Miss Aperitivo."
Read at Bustle
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