Kelly Rowland is embracing Y2K nostalgia through a campaign for Lancôme's Juicy Tubes High-Shine Lip Gloss, celebrating its 25th anniversary. The campaign revives the iconic lip gloss that became a favorite in the early 2000s, showcasing Rowland's signature red bob hairstyle from her 'Dilemma' video. Juicy Tubes, known for its vibrant shades and candy-scented formulas, aims to tap into the nostalgic feelings of beauty lovers. The new collection features familiar and new shimmer shades, appealing to both old fans and new users of the brand.
"In celebration of the 25th anniversary of Lancôme's iconic Juicy Tubes High-Shine Lip Gloss, Kelly Rowland fronted a new campaign embracing Y2K nostalgia, showcasing her timeless style."
"Rowland brings back her signature flipped-out red bob, a hairstyle that defined an era and was made famous in her 2002 'Dilemma' video. More than two decades later, the look still hits."
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