"K-pop's biggest names are strutting their stuff at Milan Fashion Week and turning up in ultra-cool fits. Seventeen's Joshua Hong, BTS's Jin, and Stray Kids' Bang Chan were some of the K-pop idols who rolled up to the fashion week in the city. They were dressed by some of the biggest fashion houses, including Gucci and Fendi. While Hong went with a chic, neutral look, Bang opted for a bold, sheer outfit."
"BTS's Jin attended Milan Fashion Week with Gucci, sporting a simple but chic white-top brown-pants combination. He wore a white mandarin-collared button-down, unbuttoned to reveal a long necklace underneath. His wide brown pants had a vintage flare to them, paired with a sleek black belt with the brand's iconic gold "GG" monogram. Black square-toe boots poked out from under the hem of his flared pants. He carried a bag, which appeared to be the"
"This is the latest instance of global luxury houses betting big on K-pop stars, a trend that has picked up in the past few years. S.Coups, the leader of boy band Seventeen, repped Hugo Boss at the 2025 Met Gala in March in a Korean hanbok-inspired outfit. His bandmate Mingyu was the face of Calvin Klein's Fall 2025 collection. Meanwhile, Felix Lee of Stray Kids has established himself as Louis Vuitton's ambassador and muse."
Top K-pop stars attended Milan Fashion Week wearing designs from major luxury houses such as Gucci and Fendi. Seventeen's Joshua Hong wore a sleek cropped blazer, light blue button-down and dress pants paired with black Onitsuka Tiger boots. BTS's Jin wore a white mandarin-collared button-down, a long necklace, wide vintage-flare brown pants with a gold "GG" belt and black square-toe boots while carrying a bag. Stray Kids' Bang Chan chose a bold sheer look. Luxury brands and conglomerates have increasingly tapped K-pop stars as ambassadors, with examples including S.Coups for Hugo Boss, Mingyu for Calvin Klein, and Felix Lee for Louis Vuitton.
Read at Business Insider
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