"The OG Phantom was first introduced in 2010 by the brand's then-creative director, Phoebe Philo. It was an ode to another Celine classic: the 1969 Mistral bag designed by Céline Vipiana herself. The boxy number featured an unmistakable "face": the straight zipper on the front looked like a tight-lipped "mouth," while the straps looked like they were shooting out of "eyes.""
"This July, as Michael Rider made his debut as Celine's new creative director on the eve of Paris Couture Fashion Week, he boldly reintroduced the carryall on the runway. He had ties to it, after all. Before leaving Celine for seven years, the designer previously worked at the French label - as the design director under Philo, no less. So his return and revitalization of one of Philo's most iconic legacies was made with utmost respect."
"His take had some updates, of course. The New Luggage has an oversized, east-west shape and is crafted in a shiny lambskin for a smooth appearance. The most recognizable change, however, lies in the zipper. It now features two expressions including the deadpan mouth and the newer smile. Yes, it's called that and, yes, it's the same curve seen in many an emoji."
The original Phantom carryall debuted in 2010 under creative director Phoebe Philo as an homage to Celine's 1969 Mistral, featuring a boxy silhouette with a front zipper that resembled a tight-lipped mouth and straps that read like eyes. The bag became highly recognizable across the 2010s, adopted by celebrities such as Rihanna, Gwyneth Paltrow, Kim Kardashian and Lindsay Lohan. Michael Rider, who previously served as design director under Philo, reintroduced the carryall with updates including an oversized east–west shape, shiny lambskin and a zipper offering two expressions: the deadpan mouth and a newer emoji-like smile. The revived New Luggage generated fresh celebrity interest ahead of its Sept. 26 public launch.
Read at Bustle
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