John Lewis to host fashion brand Topshop in 32 stores from February

"Peter Ruis, the managing director of the staff-owned department store chain, said Topshop and Topman, which is to go into six outlets would really exemplify the new John Lewis, as it tries to broaden its appeal with more fashion, home and beauty brands, ranging from Fenty to the Conran Shop. He said Topshop was a brand that is going to resonate with our Gen Zs [those in their late teens and early 20s] and our Gen Xers and everyone in between."

"Topshop, which launched in Sheffield in 1964, closed all its UK high street stores in 2021 after its parent company, Philip Green's Arcadia, went into administration. The brand was bought out by the online fashion seller Asos, which last week relaunched Topshop's website and opened an outlet in the London department store Liberty. At its height, Topshop had 300 stores in the UK and 11 in the US."

Topshop and Topman will launch inside John Lewis stores from February, with Topshop in 32 of 36 outlets and Topman in six, as the exclusive national high-street stockist. The move forms part of a broader strategy to widen appeal with more fashion, home and beauty brands including Fenty and the Conran Shop. Topshop aims to connect across generations, appealing to Gen Z and Gen X through multigenerational fashion trends and 90s revival styles. Topshop closed UK stores in 2021, was bought by Asos, had its website relaunched and opened a Liberty outlet, and John Lewis will feature a handpicked-staffed area with a 120-item selection.

Read at www.theguardian.com