"Once upon a time, Christmas shopping meant grabbing the newest album release or an old-favourite DVD box set, wrapping it in glitter paper, depositing it under the tree and putting your feet up with a highlighter pen to annotate the Radio Times. Now that music and film lives in the cloud, we've turned to clothes as the new go-to gift. But choosing them for another person is a high-risk endeavour. How can we boost our chances of getting it right?"
"Kids just want Santa to bring them the swag, but one of the things that happens when you become a grownup is that you care more about whether other people like the gifts you've given them than you do about what you receive. And fashion is more difficult to get right than many think. After all, if how to dress well was self-evident, then I wouldn't have a job. Actually I take that back. If money were no object, then fashion gifting would indeed be simple."
Christmas gifting has shifted from physical media to clothing as music and film move to the cloud. Choosing clothes for others is risky because fit, taste and budget vary and many items require trying on. Prioritize items that do not need fitting, such as socks, ties, jumpers, jewellery and tights. Look for slightly different versions of pieces the recipient already wears by noting details like scarves, belts or hoop earrings. Luxury items would reduce error but are unrealistic for most budgets. Time pressure and a long gift list intensify the challenge, so focus on low-risk, familiar pieces.
Read at www.theguardian.com
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