The article discusses the emergence of 'boom boom' as a significant cultural vibe influencing contemporary fashion. Unlike previous trends that favored subtleties and ethical considerations, boom boom embraces an audacious aesthetic, featuring power dressing and explicit gender tropes. This new style focuses on head-turning clothing with exaggerated silhouettes, lively colors, and statements of identity through fashion. It signifies a move away from minimalist aesthetics toward a more vibrant, expressive dress code, directly reflecting current societal and environmental chaos, akin to living through extreme weather events.
Boom boom is clothes designed to turn heads, rather than the if-you-know-you-know wink to camera of quiet luxury.
There is a lot of heavy stuff to unpack here, but we also need to figure out what boom boom means for our actual wardrobes.
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