"Heavily researched. Thoroughly vetted. These picks are the best way to spend your hard-earned cash. An average man should not know or care about this, but there's a good amount of menswear guys on the internet getting worried about J. Press. Their thinking goes: Jack Carlson, of Rowing Blazers fame, is going to make the brand too trendy. They think it's all going to all be novelty sweaters, that the classics will be thrown out. To that, I say: please chill out."
"Heritage brands need to try and bring new consumers into the fold. As a former "I hate my prep school uniform," teenager and current navy blazer guy, I recognize more than anyone the need to spice things up to create new navy blazer guys. Jack Carlson would have gotten a teenage me back into prep a lot earlier than it happened naturally."
"What I'm saying is J. Press and its designers, no matter how many more runways are shown, are going to keep making the classics for the diehards like you and me. Those classics are many in number, but my favorite, the one I wear most often, is a flap-pocket oxford. If you have one, buy another. If you don't have one, let me tell you why you ought to."
Jack Carlson's collaboration with J. Press has prompted fears that the brand will shift toward trendy, novelty pieces and abandon classic menswear. Heritage labels often pursue collaborations to attract new customers while preserving traditional lines. Examples include brands that release celebrity or streetwear-focused collections alongside long-standing core products. J. Press is portrayed as committed to continuing its classic offerings for dedicated customers even amid runway shows and modern reinterpretations. The flap-pocket oxford is identified as a standout classic piece, valued for its unique flap-pocket detail and as an elevated expression of the oxford-cloth button-down wardrobe staple.
Read at www.esquire.com
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