"Launched in 2011 as a high-end sub-label for J. Crew, Wallace & Barneswith its focus on heritage style and premium materials and constructionquickly became a favorite among the swelling ranks of menswear enthusiasts all over the country. Mining the J. Crew archives for classic mid-century inspiration, Wallace & Barnes boasted an impressive array of classic workwear and western- and Ivy-inspired styles. And, best of all, the collection was constructed using high-quality materials and an amazing attention to detail. Exactly what menswear nerds were craving."
"Flash-forward nearly a decade and a half and Wallace & Barnes is back, this time under the guidance of J. Crew's men's creative director Brendon Babenzien, a man who's basically the godfather of reinterpreting classic Americana through a modern lens. "When Wallace & Barnes launched, we were all drawn to the utilitarian nature of the products, how durable they were, and how good-looking they were," he says. But as anyone who was around during that era remembers, things got a bit too literal. "Where it went off the rails was when your entire outfit looked like it was in the wrong place. Like a lumberjack in Manhattan.""
Wallace & Barnes launched in 2011 as J.Crew's high-end sub-label focused on heritage mid-century workwear, western, and Ivy-inspired styles built from premium materials and careful construction. The label became popular among menswear enthusiasts for durable, utilitarian garments that referenced classic Americana. Over time, literal vintage head-to-toe styling created outfits that felt out of place. The brand relaunched under men's creative director Brendon Babenzien with a commitment to modern reinterpretation, retaining utilitarian durability and attention to materials while avoiding overly literal period costumes and aiming for contemporary, wearable Americana.
Read at www.esquire.com
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