Inside The Zepbound Exhibit That's Rewriting The Story Of Obesity
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Inside The Zepbound Exhibit That's Rewriting The Story Of Obesity
"Zepbound's Changing the Threads exhibit in Manhattan's uber-chic Soho area was unlike anything I'd seen before. As soon as I stepped inside, I was greeted with a flood of green lights and projections. A sign at the entrance hinted at the exhibit's mission to help "unthread" the stigma of obesity, but I still wasn't prepared for how deeply the space would move me."
"As I moved deeper into the space, the clothes on the headless mannequins began to come into focus. Each garment carried its own story about the quiet, everyday struggles of living with obesity. A simple black pair of pants belonged to a man who needed something that actually fit so he could bury his brother. A dark green one-piece swimsuit told of a woman who felt incredible in her new suit - until the judgmental stares from others dimmed that confidence."
""Changing the Thread is a movement to change the stigma around obesity," said France. "The reason why it's so important to me is because I've worked with people who have struggled with obesity for 10 years, but also my family members, too. Almost every one of my family members has lived with obesity, and I hear their struggles. I hear the concerns that they have.""
An immersive exhibit in Soho used green lights and projections and headless mannequins to surface personal narratives about living with obesity. Each garment told a specific story of everyday struggles: a black pair of pants belonged to a man who needed fitting clothes to bury his brother; a dark green swimsuit described a woman who felt confident until judgmental stares diminished that confidence. The exhibit reshaped perceptions of obesity and stigma and situated prescription medication Zepbound within real lived experiences. Tan France connected the mission to his family experience, noting embroidered statements reflected phrases he has repeatedly heard.
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