"When I landed in South Korea in September, I told myself I would abide by one rule: Don't spend all your money at Olive Young. Akin to Sephora and Ulta, Olive Young is a hub for Korean skincare and beauty brands. Beauty enthusiasts in the US who want to shop at Olive Young will get to do so stateside very soon: The company is planning to open its first store in the US in Los Angeles in the first half of 2026."
"The company is planning to open its first store in the US in Los Angeles in the first half of 2026. Over five days in South Korea, I visited eight Olive Young outlets across the Hongdae, Myeongdong, and Seongsu districts. I spent most of my time - but not all of my money - at the megastore in the Brooklyn-esque Seongsu, which houses a multi-floor K-beauty playground."
Olive Young functions as a major retailer for Korean skincare and beauty, comparable to Sephora and Ulta, carrying a wide range of brands. The retailer plans to open its first United States store in Los Angeles in the first half of 2026, bringing K-beauty products stateside. The Seongsu outlet operates as a multi-floor megastore that attracts dedicated shoppers and offers an extensive K-beauty selection. Multiple outlets across Hongdae, Myeongdong, and Seongsu serve high tourist and local interest. Concentrated visits across several districts demonstrate strong consumer interest and notable on-site spending at flagship locations.
Read at Business Insider
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