Travelers in the UK are increasingly favoring rustic retreats over traditional luxury hotels, preferring the comfort of simple rural accommodations. A notable trend is the replacement of crisp cotton bedding with soft, durable linen. Owners of lodgings like Hergest Lee and Rest + Wild emphasize linen's relaxed texture, breathability, and longevity, reflecting a hands-on approach to elegance. This change mirrors a broader inclination towards comfort and natural materials, as travelers seek restful experiences while connecting with their surroundings.
Travelers are increasingly opting for back-to-basics retreats, emphasizing natural materials and relaxed styles, particularly with linen replacing traditional cotton for bedding.
The shift to linen bedding reflects a modern luxury approach, balancing comfort and aesthetics with a return to nature in travel accommodations.
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