"Before getting into this story, I need to make one thing clear: I don't own a watch. It's not because I dislike them or because I'm a member of Gen Z who can't read analog. I'm just a 29-year-old millennial who relies on my phone a little too much - time-telling included. On Sunday, though, I had the urge to change that."
"On Sunday, though, I had the urge to change that. I attended WatchTime New York, a multi-day event that brings watchmakers, brands, experts, and fans together to experience the latest timepieces on the market. Almost instantly after entering, I'd felt like I'd joined an exclusive and luxurious club. I just needed to buy my own watch to secure a membership. Here's what it was like inside."
A 29-year-old millennial attendee did not own a watch and relied on a phone for timekeeping. Attendance at WatchTime New York created a sudden desire to change that. The event assembled watchmakers, brands, experts, and fans to showcase the latest timepieces. The venue and atmosphere felt exclusive and luxurious, producing a club-like membership sensation. Immediate attraction to the watches led the attendee to consider purchasing a timepiece to feel part of the community. The experience illustrated how an immersive watch exhibition can inspire newcomers to become watch fans and prospective buyers.
Read at Business Insider
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