
"When clothes go "viral," I always take it with a grain of salt. To me, the implication is that the latest item being slapped with the label is going to be a short-lived fad. It's almost a guarantee that it'll be part of a novelty "-core" that society will move on from in a few months once the next social media driven clothing obsession envelops us."
"It's an eternally cool New York brand that's been producing some of the best actual denim in the game for over 20 years. I figured, if it decided to take sweatpant jeans all the way through research and development and send it to market, I ought to see what all the fuss is about. Turns out I'm amending my statement. If the viral sensation is courtesy of Rag & Bone, I trust it wholeheartedly."
Rag & Bone's Miramar collection began in 2013 as a womenswear line and expanded into menswear in 2024 after TikTok popularity. The line applies a printing technique that renders cotton canvas or cotton terry to appear like denim. The technique produces convincing jean-like visuals while retaining sweatpant fabrics' weight and feel. Specific styles, such as the Miramar Fit 4 Carpenter Pants, use lightweight soft canvas and include functional jean features: pockets, belt loops, a zipper fly, and button closure. Decorative details like grommets and carpenter seams are printed rather than physical, creating a trick-of-the-eye effect.
Read at www.esquire.com
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