"It's hard to admit, but I'm an influencer's dream audience - I'll buy anything if it looks cool enough. So when TikTok started blowing up with mini Huda Beauty pressed powder PopSockets in early January, I immediately checked to see where I could purchase one myself. Spoiler alert - or maybe you already know, since the stunt went viral - those tiny powders were just samples, designed to hype the real launch. Yep, I fell for it."
"Keep reading for my honest review of the re-launch, including what some influencers left out: a wear test. Fast Facts Price: $40 Best for: Quick touch-ups that blur and mattify. Rating: 4/5 What I like: The silky, superfine powder goes on without any cakiness and delivers just the right amount of sheer (but brightening) coverage. What I don't like: A bit of shine started peeking through after a few hours."
Huda Beauty relaunched Easy Bake Pressed Powder following a viral sample promotion and a Jan. 8 release. The powder retails for $40 and targets quick touch-ups that blur and mattify skin. The formula is silky and superfine, applies without cakiness, and delivers sheer but brightening coverage. The product is suitable for oily skin seeking oil control without a flat finish or settling into eye creases. The blurred matte effect persisted for several hours before some shine reemerged. Rating: 4/5. The product is compared to Fenty Invisimatte and Charlotte Tilbury Airbrush Flawless Finish as pressed powder benchmarks.
Read at Bustle
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