The tennis bracelet, originally known as the eternity bracelet from the 1920s, became a fashion statement after Chris Evert's 1978 US Open match when her diamond bracelet broke. Evert paused the match to retrieve it, capturing media attention, prompting jewelers to rebrand eternity bracelets as tennis bracelets. The '70s and '80s saw affluent women embracing this dainty yet status-driven accessory. The tennis bracelet remains fashionable today, highlighted by contemporary celebrities like Zendaya, demonstrating its enduring cultural significance and appeal.
In 1978, Chris Evert's diamond bracelet broke during a match at the US Open, leading her to request a pause so she could retrieve it.
The incident propelled the rebranding of eternity bracelets as tennis bracelets, transforming a mishap into a major marketing opportunity for jewelers.
The casual-meets-fancy trend of the '70s and '80s made tennis bracelets a preferred choice among affluent women, representing both beauty and status.
Today, the tennis bracelet remains popular, exemplified by Zendaya's appearance with one during her Challengers press tour, showing its lasting appeal.
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