"Every mall brand has tried; most have failed. There are some good ones, though. Parks Project did a collection I like a lot. Our friends at Cariuma did a limited shoe run that sold out. If you asked me 24 hours ago, I'd say Timex and its collection of Snoopy watches is the only perfect Peanuts collaboration that's ever happened. Starting today, I have a second answer. There's another perfect execution of the Peanuts intellectual property."
"Brooks Brothers treated Snoopy somewhat like Ralph Lauren treats its Polo Bear. (Polo Bear is another favorite of the Esquire shopping desk.) Throughout the capsule collection, Snoopy is dressed up in a classic Brooks Brothers outfit: gold button blazer and an especially preppy red bowtie. It's as professional as Snoopy has looked since the Dr. Beagle and Mr. Hyde spinoff. Sure, that's not the craziest thing that's been done with Snoopy's image and"
Peanuts has spawned numerous commerce-driven collaborations, with many mall brands attempting and most failing. A few partnerships succeeded, including Parks Project and Cariuma, and Timex's Snoopy watches previously stood out as a perfect collaboration. Brooks Brothers produced a new capsule that dresses Snoopy in classic prep: a gold-button blazer and a preppy red bowtie, positioning the Beagle like Ralph Lauren's Polo Bear. The capsule is judged the best Fall 2025 collection. The narrator identifies as an above-average Peanuts fan, with a goal to collect all Sparky Schulz's comics and family holiday traditions centered on Snoopy.
Read at www.esquire.com
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