"It was tribal. You picked your football team, your music group, clothing - kids found solace in becoming part of a group. I found my way to Mod via early Beatles, and at the same time as I was learning the history, I was also very aware of Mod turning up in school in the form of green fishtail parkas, Harrington jackets, and paisley shirts."
"The International Olympic Committee recently asked us to design its first ever brand book. They asked for a 'marker in the sand to ensure that the true essence of the Olympic brand is articulated accurately to all those who love and use it.' It was one of those projects that when you set out as a designer you hope you get to do one day. And as it unfolded it made me think about how I approach my craft - specifically the influence of Mod culture on my work."
The International Olympic Committee asked a designer to create its first brand book as a marker to articulate the Olympic brand's true essence. The project prompted reflection on design practice and the influence of Mod culture. Mod was often mischaracterized as violence in the 1960s, but it originated in 1950s London around Modernist jazz and eclectic tastes. A teenager in 1980s Barnsley found refuge in Mod's tribal identity, styles like fishtail parkas and Harrington jackets, and music such as early Beatles and acid jazz. 1990s bands and brands revived Mod's attitude, intelligence, skill, and style. Swiss Modernist visual communication resonated with these values.
Read at Creative Bloq
Unable to calculate read time
Collection
[
|
...
]