"Beth Gerstein founded the company in 2005 with Eric Grossberg after struggling to find an engagement ring that reflected her values - something beautiful yet responsibly sourced. Eric's lifelong love of gemstones, sparked as a child exploring museum exhibits, complemented Beth's vision for a socially conscious company. That shared foundation continues to guide how Brilliant Earth serves customers today, whether they shop online or in person."
"Brilliant Earth makes each appointment feel personal. Sales associates don't work on commission, so the focus stays on helping the customer, not making a sale. Before in-person visits, customers are encouraged to fill out a short style questionnaire. Their answers help team members select pieces that match individual preferences. Appointments are relaxed and one-on-one. Visitors can view ring options, try on different styles, and ask questions without feeling pressured to make a commitment."
Brilliant Earth was founded in 2005 by Beth Gerstein and Eric Grossberg to offer engagement rings that align with values of responsible sourcing and beauty. The company emphasizes ethical sourcing and combines gemstone expertise with a socially conscious mission. Operations include over 40 locations nationwide, with new showrooms opening in Southlake, Texas and Alpharetta, Georgia. Sales associates do not work on commission, enabling customer-focused guidance. Customers complete a short style questionnaire before visits, and appointments are relaxed and one-on-one, allowing visitors to try on rings and explore options without pressure. Positive treatment often brings customers back.
Read at Business Matters
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