"MultiCam is so ubiquitous that you can buy a camping chair or baby carrier in the camouflage pattern. Arc'teryx and Outdoor Research make jackets in MultiCam."
"In 2001, Crye Precision got its first military assignment: to make a prototype of a new kind of helmet. With the announcement of the War on Terror, Crye Precision took on a new challenge: camouflage."
"When guys deploy, they're wearing desert uniforms with woodland body armor, which made them stand out on the battlefield as opposed to blending in."
"For its influence, the pattern has earned a place in MoMA's permanent collection, a thrill to the Cooper Union art students who created it."
MultiCam, created by Crye Precision in Brooklyn, has gained immense popularity, being used in various products from camping gear to law enforcement uniforms. The pattern was developed in response to military needs for effective camouflage, particularly after the events of 9/11. Its design was influenced by conversations with soldiers who highlighted the inadequacies of existing camouflage options. MultiCam's significance is recognized with its inclusion in MoMA's permanent collection, reflecting its cultural impact beyond military use.
Read at WIRED
Unable to calculate read time
Collection
[
|
...
]