Natalie Chanin was frustrated with finding help to sew a T-shirt collection for Fashion Week in 2000. A realization about the quilting stitch, mastered in her hometown Florence, prompted her to return home. She placed an ad for part-time help, formed a team, and created the Project Alabama collection from her childhood home. Two decades later, she has established herself as a significant presence in Florence's crafting community, tying her identity closely to the local makers.
In the summer of 2000, Natalie Chanin felt frustrated after failing to find anyone to help her sew a collection of T-shirts for Fashion Week, leading to an important epiphany.
Her journey began when she recognized that the elusive stitch she needed was a quilting stitch, mastered by artisans in her hometown of Florence, Alabama.
Chanin moved back to Florence, placed an ad for hand-sewing assistance, gathered a team, and eventually launched the Project Alabama collection from her childhood home.
Over twenty-five years later, Chanin has become an influential figure in Florence’s crafting community, unexpectedly thriving in this small Appalachian town.
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