"In the summer of 2000, Natalie Chanin felt frustrated after failing to find anyone to help her sew a collection of T-shirts for Fashion Week, leading to an important epiphany."
"Her journey began when she recognized that the elusive stitch she needed was a quilting stitch, mastered by artisans in her hometown of Florence, Alabama."
"Chanin moved back to Florence, placed an ad for hand-sewing assistance, gathered a team, and eventually launched the Project Alabama collection from her childhood home."
"Over twenty-five years later, Chanin has become an influential figure in Florence’s crafting community, unexpectedly thriving in this small Appalachian town."
Natalie Chanin was frustrated with finding help to sew a T-shirt collection for Fashion Week in 2000. A realization about the quilting stitch, mastered in her hometown Florence, prompted her to return home. She placed an ad for part-time help, formed a team, and created the Project Alabama collection from her childhood home. Two decades later, she has established herself as a significant presence in Florence's crafting community, tying her identity closely to the local makers.
Read at Conde Nast Traveler
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