Highsnobiety revives its Not In Milan exhibition during Milan Design Week 2025, showcasing reimagined classic designs and limited-edition pieces at MAGMA Eventi Milano. The vibrant event features music, talks, and performances by artists in a striking red-themed space. Attendees can view historical design lamps presented by designboom and engage in stimulating discussions, including the world premiere of the smart #5 BRABUS car and UGG's collaboration with Reese Cooper. The exhibition creatively combines innovative design with cultural dialogues, culminating in an energetic celebration of design.
Highsnobiety's Not In Milan exhibition brings together a fusion of art, music, and design, reinventing classic objects and creating a vibrant cultural experience at Milan Design Week 2025.
The primary color of the exhibition is a lush red, seen in the carpet and display elements, which infuses energy into the MAGMA space.
Not just an exhibition, Highsnobiety's event offers an engaging lineup of talks and performances, emphasizing the importance of design classics in contemporary culture.
A highlight of the exhibition is the world premiere of the smart #5 BRABUS car, showcasing a blend of innovative design and luxury.
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