"This was not your usual fashion show. First, I've rarely seen a more exuberant bunch of models all unpaid volunteers living their best lives. Second, everything was secondhand, from a charity shop called Second Life in East Sussex. And third, half of it was sold that day, even the damaged pieces. Second Life's annual fashion show, held over the summer, is just one of the creative ways the shop keeps its harder-to-sell clothing out of incinerators, landfill and developing countries' illegal dumps."
"This buy direct from the catwalk concept is something charities are increasingly adopting. At London fashion week this month, Oxfam's show, styled by thrift queen Bay Garnett, saw pop star Sam Ryder, activist Katie Piper and costume designer Sandy Powell take to the catwalk in preloved boiler suits, capes and wedding dresses, which went on sale at its Vinted shop soon after."
Second Life, a charity shop in East Sussex, holds an annual fashion show featuring unpaid volunteer models and exclusively secondhand garments, with many items sold on the day, including damaged pieces. The shop uses overdyeing, collaborations with local designers, and volunteer workshops to upcycle tired clothing into bags, purses and dungarees. Other charities are adopting buy-direct catwalks, with Oxfam showcasing preloved items at London Fashion Week and multi-charity initiatives staging festival catwalks. Charity retail faces a surplus of unsaleable donations, and these creative resale and repurposing approaches aim to keep textiles out of incinerators, landfill and illegal dumps.
Read at www.theguardian.com
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