"In the late 1990s and early 2000s, wearing high heels every day was normal for women working in fashionâsymbolizing authority, fashion statement, and self-expression."
"Sales of high heels plummeted during the pandemic, with women embracing comfort, ditching rigid shoes, leading to a significant cultural shift in women's fashion."
The article reflects on the changing cultural significance of high heels from the late 1990s to the present. Once a symbol of professionalism and authority, wearing high heels daily was a norm for women in fashion. However, the pandemic led to a drastic reduction in heel sales by 65%, as women embraced comfort, rejecting rigid footwear. This shift highlights a broader change in women's fashion and attitudes toward professionalism, with a gradual acceptance of athleisure and practicality overshadowing the previously revered high heels.
Read at www.theguardian.com
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