HARD.CLO ECHOES Autumn/Winter 2026

"As the brand celebrates its 8th year, we return to the stories we've been telling, fragments of memories worn by motion. From the realism of the city and its endless tales, to sunsets that carry us beyond the skyline, to islands, to decks, to other places where time bends. The echo of what we love always finds its way back to us like love itself."

"We inhabit the city and its imagination, places, textures, pulse. City's realism, a gaze that doesn't glance but lingers on strangers, pavements, love scenes, ferry decks. Fluid, fleeting, intimate. Edges soften, silhouettes merge, bodies speak. Friendship, a shadow walking beside you in silence. A sharp voice, but also care. We form and exist within visual episodes: Athens' ghostly intersections, sunburnt shoulders on balconies, island postcards half-remembered."

HARD.CLO ECHOES Autumn/Winter 2026 marks the brand's eighth year and returns to fragments of memories worn by motion. The campaign navigates city realism — lingering gazes on strangers, pavements, love scenes, ferry decks — and moves toward sunsets, islands, and decks where time bends. Imagery emphasizes fluid, fleeting intimacy as edges soften, silhouettes merge and bodies speak, portraying friendship as a shadow and a sharp voice balanced with care. Visual episodes include Athens' ghostly intersections, sunburnt shoulders on balconies and half-remembered island postcards, archiving encounters both urban and drifting. Credits list Evoto videographer, Yiorgos Mesimeris art director, Marios_sgs photographer and a team of assistants, stylists, muah and models.

Read at www.kaltblut-magazine.com