"Hair masks generally hydrate, nourish and repair a step further than conditioner can, though not all are made equal. Some are hairdresser-approved (you'll find brands like K18 and Olaplex in most salons) while others are made specifically for at-home use and sold at friendlier prices (highstreet-favourite L'Oreal's Glycolic Gloss Lamination Treatment gives a surprisingly good shine). Some target bleach-damaged ends or prolong colour, while others revive dry curls and some simply smell delicious."
"I n a convenient squeezy tube, Pureology's vegan Hydrate Superfood Deep Treatment Mask comes recommended by Sophia Hilton - known for her canary-yellow mane and now-closed Not Another Salon (formerly on London's Brick Lane), famous for its inclusive policies and crazy colour transformations. So, you'll be unsurprised to hear that this five-minute, in-shower mask transforms heavily bleached and brittle strands, using goji berry extract and olive oil to cocoon hair with moisture."
September signals a seasonal haircare reset, replacing summer-damaged routines with restorative treatments. Hair masks hydrate, nourish and repair more deeply than conditioners, addressing UV, chlorine and bleaching damage. Salon-grade options like K18 and Olaplex use patented peptides and repair technologies for strand reconstruction, while high-street formulas offer affordable shine and maintenance. Some masks target colour preservation, damaged ends or curl revival; others focus on texture and fragrance. Quick, in-shower five-minute masks with ingredients like goji berry and olive oil restore moisture, while weightless formulations rebuild outer layers without weighing hair down.
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