"It's been a busy few days for the Biebers. On Sept. 4, Hailey Bieber's billion-dollar beauty brand, Rhode, launched in Sephora. It's the first retail partnership for the previously online-only label. To commemorate the major business move, Hailey attended several activations throughout New York, even changing into five different outfits in one day. A mere few hours later, her husband, Justin Bieber, made an exciting career move of his own, surprising fans, aka Beliebers, with an album drop."
"As expected, Hailey showed out for her date, leaning heavily into "boudoir dressing." She wore a black slip dress that looked more akin to a negligee plucked straight out of the lingerie drawer. While the majority of the dress was crafted in luxe satin, the halter-style torso was fabricated in a decadent, see-through lace. That wasn't spicy enough for Bieber, of course. To up the racy ante, it also featured a deep, décolletage-baring plunge and a teeny, tiny hemline."
Hailey Bieber launched her billion-dollar beauty brand Rhode in Sephora on Sept. 4, marking the label's first retail partnership after operating online only. She attended multiple activations across New York and changed into five different outfits in one day. Hours later, Justin Bieber surprised fans by releasing the album Swag II at midnight on Sept. 5. The couple went on a date in NYC after the release. Hailey wore a black slip dress with luxe satin and a see-through lace halter, featuring a deep, décolletage-baring plunge and a very short hemline. She accessorized with Saint Laurent peep-toe mules priced at $1,100 and carried a Saint Laurent Icarino crescent-shaped quilted leather bag priced at $3,000. Justin maintained a signature low-key look.
Read at Bustle
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