"Get your wallets ready, beauty girls. Hailey Bieber has just made everyone's dreams come true: as of Thursday, Sept. 4, Rhode is now available at Sephora in the US and Canada. Fans have been clamoring for this moment since the model launched her brand in 2022, especially since most of its limited-edition drops sell out immediately. Now, mere months after e.l.f. Beauty purchased Bieber's brand in a billion-dollar deal, Rhode is officially expanding into retail."
"She took the elements of a traditional pantsuit and zhuzhed it up like the fashion girl she is. Instead of wearing a matching set, the model went the two-toned route, pairing her semi-flared black trousers with a buttercream jacket. The materials were different, too. Her blazer was crafted in buttery leather for that cool-girl vibe she effortlessly exudes. Finally, though traditional suiting typically includes a blouse, she ditched that item altogether. Instead, she flaunted her lacy black brassiere. Spicy."
Rhode became available at Sephora in the US and Canada on Sept. 4 after strong consumer demand since the brand's 2022 launch and a billion-dollar acquisition by e.l.f. Beauty. Sephora and Rhode mounted New York activations to mark the retail expansion, with Hailey Bieber attending. Bieber changed outfits multiple times across the city, showcasing business-mogul–inspired and archival looks. One outfit paired semi-flared black trousers with a buttercream leather blazer and a lacy black brassiere, styled with heeled mules, a clutch, and tiny sunglasses. She also wore a Donna Karan Spring 1996 cement-gray blouse and matching micro miniskirt with pumps and silver-rimmed sunglasses, then changed again heading to another neighborhood.
Read at Bustle
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