"In case you hadn't heard: Hailey Bieber just updated her iconic, immortalized-in-song Rhode iPhone case. As of Wednesday, Nov. 12, instead of merely offering a phone case with a built-in lip gloss cradle, beauty savants are now able to shop a detachable, snap-on option as part of the founder's new birthday edit collection. See, part of the thrill of being a Rhode fan is knowing that an innovative new must-have is just around the corner."
"As a fashion girl, however, what's most exciting about Rhode drops are their accompanying campaigns. Save for a few select partnerships with the likes of DKNY and Fila, Bieber rarely models anymore (especially on runways; she stepped off those a long time ago). But for Rhode? She gets back in her model bag and serves. That's exactly what she did for her recent birthday edit materials."
"In one layout, Bieber modeled the new Oversized Bubble Bag ($48), a pillowy neoprene zip-up pouch embossed with the logo. To keep the focus on her bag, she kept everything else rather bare in an off-the-shoulder crop top. Flaunting more than just her midriff, it also featured a wide-V for a décolletage moment."
Hailey Bieber updated the Rhode iPhone case on Nov. 12 with a detachable, snap-on lip-gloss option as part of a birthday edit. The release accompanies limited-edition lip gloss flavors and other small-drop product moments meant to excite Rhode fans. Bieber returned to modeling for the campaign, showcasing the brand's accessories and underwear-focused styling. She modeled an Oversized Bubble Bag ($48) with an off-the-shoulder crop top that emphasized a wide-V décolletage. She also wore matching black undies with slinky straps, a sleek bun and flushed makeup, plus a glossy collarless leather jacket worn pantless and unbuttoned to expose her navel.
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