"After famously sharing a closet, the two made their twinning style campaign-official when they fronted GapStudio's Fall/Winter 2025 ads. The Zac Posen-designed collection - his third for the brand as EVP and creative director - featured '90s classics that evoked Paltrow's signature minimalist DNA. Similarly, the new Winter 2025 campaign, which dropped on Tuesday, Nov. 18, focused on reinterpreting the decade's ethos, with richer textures and more fluid proportions. And it also welcomed back its mother-daughter muses."
"Paltrow rocked a tailored look, wearing a deep, deep plunging tuxedo vest ($118). Though vests are typically worn over other clothes in corpcore styling, Paltrow went bare underneath, giving the piece a punk-rock vibe. She completed her three-piece suit with a tailored blazer ($248) and bootleg trousers ($128). Martin wore a slip dress ($158), the era's quintessential cool-girl uniform. Hers featured a body-hugging midi silhouette crafted in lush velvet (another relic from the past)."
In recent months, fashion campaigns have prominently featured mother-daughter duos from 1990s and 2000s style lineages, including Heidi Klum and Leni, Kate Moss and Lila, Lisa Rinna and Amelia Gray, and Gwyneth Paltrow and Apple Martin. GapStudio's Fall/Winter 2025 ads, Zac Posen's third collection as EVP and creative director, revives '90s classics with richer textures and more fluid proportions. Gwyneth Paltrow wore a deep plunging tuxedo vest, tailored blazer and bootleg trousers, while Apple Martin wore a body-hugging velvet slip dress with subtle leopard print. The campaign emphasizes reinterpretations of '90s minimalist DNA and twinning generational style.
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