Gucci Returns to Its Roots with a Cruise Show in Florence

Gucci's Cruise 2026 collection uniquely staged in its own archive at the palatial Palazzo Settimanni in Florence, highlights a dialogue between the brand's illustrious history and its future direction. With the brand currently in a transitional phase, the collection features both archival reissues and new designs that echo past iconic styles, especially from Tom Ford's influential era. The setting serves not just as a venue but emphasizes the significance of heritage in fashion, particularly for brands reestablishing their identity.

Gucci's Cruise 2026 collection, staged in the historic Palazzo Settimanni, adeptly connects the brand's rich past with its evolving future, showcasing a dialogue between history and innovation.

The setting of the show—Gucci's own archive in Florence—serves not just as a backdrop but as a reminder of the brand’s roots and rich heritage.

The collection features archival reissues and new designs that reflect Gucci’s history, such as styles borrowed from Tom Ford’s iconic collections in the late 90s and early 2000s.

Gucci’s approach highlights the importance of heritage in fashion, especially for brands at a crossroads between past identity and future direction following the departure of creative heads.

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