"On August 15, the New York-based brand staged a See Now/Buy Now show in the Chelsea Gallery District, offering not just a first look at the Fall/Winter 2025 collection but also an unveiling of their upcoming collaboration with New Balance. For a label that's spent years cultivating its downtown following, this moment felt like a bold declaration: skate-rooted style deserves a seat at the high-fashion table."
"Instead, it drew on the eclectic energy of the Grand community itself. Skaters, designers, musicians, and artists all took part, bringing authenticity to the runway in a way that luxury houses rarely achieve. Faces like Dede Lovelace, Kim Shui, Nolan Zangas, Spencer Hamilton, and Diego Najera walked, while the front row included familiar supporters such as Evan Mock, A$AP Ferg, Christina Paik, and Carlisle Aikens."
Grand Collection staged a See Now/Buy Now runway on August 15 in the Chelsea Gallery District, debuting its Fall/Winter 2025 collection and a Grand x New Balance capsule. The presentation prioritized community authenticity, featuring skaters, designers, musicians, and artists on the runway and cultural figures in the front row. Founder Ben Oleynik intentionally cast friends who do not normally walk catwalks to elevate skate and streetwear aesthetics into a high-fashion context. The Grand x New Balance sneaker reworks an '80s tennis silhouette into a premium all-leather skate shoe offered in all-black and all-white, preserving retro DNA while adapting to modern skater sensibilities.
Read at stupidDOPE | Est. 2008
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