"Fashion revolutionary Giorgio Armani had a number of successes over his long lifetime he even invented his own color, "greige," a combination of gray and beige that became his trademark. To him, it constituted an homage to his hometown Milan, which he always described as a gray city. Armani never ceased to come up with innovative ideas."
"A reclusive figure Giorgio Armani was born on July 11, 1934, in the provincial Italian town of Piacenza, not far from Milan. His father, who worked as a bookkeeper in a transport company, was sent to jail in the post-war era for his close ties to the former fascist regime of Benito Mussolini. His influence may have played a role in why Armani's style was often seen as a reaction to conformity."
"It all started in the 1970s when the designer made suits for both men and women less stiff and conservative-looking. He essentially deconstructed them by removing the liner, rearranging the buttons and softening the shoulders. Armani's attempts at revolutionizing fashion for men and women were not limited to suits. When he presented his first women's collection at fashion shows in 1975, his androgynous approach was well-suited to the spirit of the women's movement of the era. He feminized the most masculine of all clothing items with soft, expressive lines."
Giorgio Armani died at 91 in Milan, surrounded by loved ones. He transformed modern tailoring by softening shoulders, removing liners, and rearranging buttons to create less rigid suits for men and women. He introduced androgynous womenswear in 1975, feminizing masculine garments with soft, expressive lines. He invented the color "greige" as an homage to Milan's gray character. Born July 11, 1934, in Piacenza, his family history included his father's imprisonment for ties to Mussolini's regime, which influenced a style seen as a reaction to conformity. He led a reclusive life in a sparsely furnished Milan penthouse and favored understated clothing.
Read at www.dw.com
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