Giorgetti and Maserati Bring Their Design Collaboration to Dubai

"Giorgetti and Maserati have brought their ongoing design collaboration to Dubai, marking a new chapter for the partnership in the Middle East. Presented inside the Al Tayer Motors Maserati showroom, the Giorgetti Maserati Edition furniture collection and the one-off Grecale Maserati Giorgetti Edition car highlight a shared commitment to Italian craftsmanship, performance, and design excellence. Inside the showroom, the furniture collection unfolds as an immersive narrative told through three distinct living compositions."

"Rather than a traditional showroom display, the installation stages the pieces as lived-in environments, allowing the collaboration's design language to be experienced through atmosphere, proportion, and materiality. Inspired by Maserati's iconic Trident - rooted in Neptune, god of the sea and wind - the presentation conveys a sense of dynamism and movement. References to flowing water, powerful winds, and underwater worlds translate the automotive brand's identity into a softer, interior expression shaped by Giorgetti's craftsmanship."

Giorgetti and Maserati brought their design collaboration to Dubai, presenting the Giorgetti Maserati Edition furniture collection alongside a one-off Grecale Maserati Giorgetti Edition car inside the Al Tayer Motors Maserati showroom. The furniture collection is displayed as three distinct living compositions that act as lived-in environments, emphasizing atmosphere, proportion, and materiality rather than a conventional showroom layout. The presentation draws inspiration from Maserati's Trident and Neptune, evoking flowing water, powerful winds, and underwater worlds to convert automotive identity into a softer interior expression executed through Giorgetti's craftsmanship. Giorgetti will open its first Dubai monobrand store, a Richard Meier-designed building managed by Atelio, in 2026, extending the collaboration's global tour.

Read at Design Milk