From the tunnel to the runway: Inside NFL's rise in fashion
Briefly

From the tunnel to the runway: Inside NFL's rise in fashion
"I said, 'Fashion Week is no joke.' If the Super Bowl is serious to you, imagine how Fashion Week is to me."
"I was like, 'Do you need a stylist?' And he said, 'Yes.' That's when we first started working together."
"If there's an amazing story about a player's outfit, I want to make sure that our audiences know about that."
Kyle Smith worked as the NFL content strategist and previously styled on-air talent for the NFL Network. In June 2024, Joe Burrow recruited Smith to style his looks for Paris Fashion Week, where Burrow walked the Vogue World 2024 runway alongside Justin Jefferson. Smith continued to curate Burrow's game-day outfits and to shape his personal brand through high-visibility fashion events. Smith also serves as the NFL's fashion editor, creating original content with players and explaining specific pieces of clothing. The pregame walk has increasingly mirrored a fashion runway as players express creativity through tailored outfits. Smith seeks to expand the league's audience by telling players' stories through fashion.
Read at ESPN.com
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