"Fashion revolutionary Giorgio Armani had a number of successes over his long lifetime he even invented his own color, "greige," a combination of gray and beige that became his trademark. To him, it constituted an homage to his hometown Milan, which he always described as a gray city. Armani never ceased to come up with innovative ideas. It all started in the 1970s when the designer made suits for both men and women less stiff and conservative-looking."
"When he presented his first women's collection at fashion shows in 1975, his androgynous approach was well-suited to the spirit of the women's movement of the era. He feminized the most masculine of all clothing items with soft, expressive lines. A reclusive figure Giorgio Armani was born on July 11, 1934 in the provincial Italian town of Piacenza, not far from Milan."
Giorgio Armani died at 91 in Milan, surrounded by loved ones. He pioneered international fashion for nearly half a century and was compared to Coco Chanel. He invented the color 'greige,' a gray-beige homage to Milan. In the 1970s he deconstructed suits for men and women by removing liners, rearranging buttons and softening shoulders, making them less stiff and conservative. His 1975 women's collection used an androgynous approach that aligned with the women's movement and feminized masculine garments with soft lines. Born July 11, 1934 in Piacenza, he lived reclusively in sparsely furnished penthouse floors and dressed simply.
Read at www.dw.com
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