"It's not a multi-thousand pound handbag from Hermes that best captures the new era of It bags, but a 149 tote from John Lewis. Launched this season, it's deeper (45cm) and taller (33cm) than your average handbag, and comes loaded with good intentions. It's able to hold your packed lunch, flask and book, as well at a push as your gym kit."
"These good intention bags, often deeper and less wide than totes of yore, focus on what they can hold rather than the space they take up. They are everywhere. Marks & Spencer have a suede equivalent and one that comes with ruching and a drawstring. Jigsaw calls its iteration a shopper. Me+Em, the brand favoured by the working women of the Labour party, has a 36.5cm-long soft day bag."
John Lewis launched a £149 Intentional tote measuring 45cm deep and 33cm tall, designed to hold packed lunch, a flask, a book and gym kit. The tote is oversized but unstructured and positioned as an all-day bag that feels intentional rather than a basic shopper. Brands across the high street and specialty labels are offering deeper, less wide designs that prioritize capacity over footprint. Variants range from Marks & Spencer's suede with ruching to Gramicci's 40-litre ripstop gorpcore tote and Pacific Tote Company's sturdy canvas cult pieces. The trend aims to eliminate the need for separate show handbags and flimsy cotton shoppers.
Read at www.theguardian.com
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