The Face the Difference shoot, co-created by Kim Shui and Maybelline New York, celebrates Asian Pacific Heritage Month by featuring 40 diverse trailblazers from various fields. This unprecedented collaboration emphasizes the significance of cultural identity and challenges conventional beauty standards. Through captivating portraits and authentic conversations, participants share their experiences of feeling invisible and the power of embracing heritage. The project transforms beauty into a narrative of strength and diversity, showcasing how individual differences define beauty itself. By spotlighting these changemakers, the initiative aims to inspire visibility and appreciation for the rich tapestry of Asian Pacific culture and contributions.
"There was this energy in the room - like we all understood how unprecedented it was to be seen together in this way," said Shui, whose designs are a vivid reflection of her cultural roots.
"These 40 trailblazers didn't show up to blend in. They came to show how their differences became their superpower."
"Beauty doesn't happen in spite of difference - it happens because of it. Each of these changemakers invites you into the distinct world they've created, where being seen is just the beginning."
"Face the Difference was developed by Asian Pacific creatives in collaboration with community partner Gold House to ensure authentic and affirming Asian Pacific representation."
#asian-pacific-heritage #fashion #cultural-representation #beauty-diversity #community-collaboration
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