EXCLUSIVE: Coco Rocha, Xcel Brands to Introduce a Collection
Briefly

Coco Rocha, a prominent model and social media influencer, is collaborating with Xcel Brands to launch her own fashion collection focused on casual, denim-driven style. Xcel's CEO praised Rocha for her 5 million social media followers and her experience in the fashion industry, which spans over two decades. Rocha emphasizes her desire to create meaningful pieces that reflect her lifestyle as a mother and businesswoman, ensuring she will be deeply involved in the creative process, from sketches to campaign direction. The collection aims to marry style and function, highlighting comfort without sacrificing bold fashion.
"I've been so fortunate to spend over twenty years working at the highest level in this industry. I feel I've learned what works, what lasts and what truly makes me feel confident."
"I want to build something thoughtful, pieces that reflect the life I live now as a mother, a businesswoman and someone constantly on the move."
Read at WWD
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