"Emily Ratajkowski's new Gucci campaign showcases a shift from minimalism to logomania, featuring the Giglio tote bag covered in the brand's iconic logo."
"The trend of logomania has gained momentum since 2025, with fashion embracing larger and bolder logos, moving away from the previously popular understated aesthetic."
Sofia Richie and Kendall Jenner popularized the quiet luxury trend in 2023, leading to a rise in minimalism. However, Emily Ratajkowski has shifted the narrative by embracing logomania in her new Gucci campaign. The campaign features the Giglio tote bag adorned with the brand's logo, showcasing a departure from understated fashion. Ratajkowski's look combines a muted bralette and a high-waist skirt with bold logo elements, indicating a trend towards larger, more visible branding in fashion.
Read at Bustle
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