Embracing Reality: BERHASM's Captivating New Year Campaign, THE MORNING AFTER - KALTBLUT Magazine

"In a stunning departure from the conventional New Year's narrative, BERHASM presents a raw and evocative campaign, THE MORNING AFTER. Rather than celebrating the polished glamour typically associated with January 1st, this collection captures the unfiltered aftermath of a night filled with revelry, a moment seldom documented. The visuals spring to life in a cosy apartment, where the remnants of celebration linger."

"Meanwhile, Ilya and Sofi, caught in a bittersweet embrace, remind us of love's complexity, tangled in streamers and the echoes of their past. DJ Kaya finds solace beside a vinyl player, desperately trying to keep the last track alive, while Levan, the elder sage of the group, stands adorned in a black jacket, his silver locks glistening under party lights, symbolising the passage of time and memories made."

"The campaign has a visual dichotomy, oscillating between the vibrant hues of the party and the stark reality of morning. BERHASM's collection features relaxed silhouettes juxtaposed with traces of the previous night, wrinkled jackets, scuffed boots, and metallic accessories, each piece telling its own story of celebration and belonging. "THE MORNING AFTER reflects the true essence of New Year's, not the flawless celebrations, but the reality of waking up surrounded by friends and acknowledging the value of those cherished connections,""

BERHASM's THE MORNING AFTER campaign captures the dishevelled, intimate moments after New Year's celebrations inside a cosy apartment. Photographs portray characters: Nina in a bathtub with mascara-streaked eyes; Ilya and Sofi entwined in a bittersweet embrace; DJ Kaya beside a vinyl player; Levan in a black jacket with silver hair; and Liza and Tim on a bed embodying youthful potential. The collection pairs relaxed silhouettes with signs of the night before—wrinkled jackets, scuffed boots, metallic accessories—creating a visual dichotomy between vibrant party hues and stark morning reality, emphasizing imperfect memories, belonging, and self-discovery.

Read at KALTBLUT Magazine