"72, a quarterly fashion magazine, is the flagship product of a new media and entertainment company called EE72. It is cofounded by Edward Enninful, the former editor-in-chief of British Vogue, along with his sister, Akua Enninful, a talent agent. (The company's name combines Edward's initials and the year of his birth.) After more than two decades running some of the best-known fashion titles in the world, Enninful is ready to strike out on his own."
"Launching a new magazine in this moment is a bold move. The media industry has been on the decline for more than a decade, as people shift their attention toward streaming services and TikTok, and advertisers cut their spending on magazines and newspapers. Last year, 15,000 media jobs were cut in the United States, as places like the Washington Post and Vox Media had layoffs."
72 is a quarterly fashion magazine and the flagship product of EE72, a media and entertainment company cofounded by Edward Enninful and his sister Akua Enninful. The cover features Julia Roberts in Phoebe Philo clothing and diamond-encrusted jewelry, with an interview conducted by George Clooney. The magazine includes profiles of figures such as Stella McCartney, Jonathan Anderson, Oprah Winfrey, and Adwoa Aboah. The company's name combines Edward's initials and his birth year. The media industry faces declines, advertiser cuts, and major layoffs, yet Enninful intends to leverage past turnaround successes to build a profitable, independent media venture.
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