"The demand for pre-loved fashion is soaring, with recent data showing over 80 per cent of consumers aged 18-34 report wearing second-hand clothing, and a third of them purchase second-hand clothing monthly.* Collectors and fashion fans are snapping up vintage styles once seen as everyday, and prices are soaring on pieces that were never intended to be high-end. Vintage band tees, Levi's denim, football shirts and North Face puffers are all top of the list for today's buyers."
"The rise of functional fashion is also fuelling demand for good-quality, vintage outdoor and active styles, from Carhartt workwear to Nike ACG gear, old Patagonia fleeces and vintage Gore-Tex parkas. And the Y2K revival is in full swing, with early 2000s Miss Sixty pieces making a comeback and the logomania era of the late 90s and early 00s returning through brands like Dolce & Gabbana, Diesel and Burberry. The classic Ralph Lauren polo shirts and Stüssy streetwear pieces have also shot up in prices in recent years, especially in rare colourways that collectors are eager to snap up."
Many Brits could be holding valuable vintage clothing as resale prices rise across specific brands and items. Old band tees can fetch over £1,000 while vintage jackets often sell for several hundred pounds. Pre-loved fashion demand is strong: over 80% of 18–34-year-olds wear second-hand clothing and about a third purchase it monthly. Collectors target everyday vintage, pushing up prices for Levi's denim, football shirts and North Face puffers. Functional outdoor and activewear such as Carhartt, Nike ACG, Patagonia fleeces and Gore-Tex parkas are increasingly sought after. Y2K and logomania revivals have boosted demand for Miss Sixty, Dolce & Gabbana, Diesel, Burberry, Ralph Lauren polos and Stüssy colourways, with condition and rarity driving value.
Read at London Business News | Londonlovesbusiness.com
Unable to calculate read time
Collection
[
|
...
]