"On TikTok, Gen Z is driving the trend, posting fresh piercings with the caption, "Pain is temporary, swag is forever." But IRL, the demographic is "kind of all over the place," says Brian Keith Thompson, owner of Body Electric Tattoo in Los Angeles. "I'm seeing teens, clients from the Y2K era coming back, and everywhere in between." Celebrities are proof that belly button piercings are having a moment across generations."
""You can get jewelry with dangles and chains, and a lot of people have been into stacking rings in their navels and hanging charms off them," says Roze Rahim, piercer at Nine Moons Piercing. Starr Ellis, the studio's founder, agrees. "This era of navel piercings is bespoke and very luxurious, and we love it." Whether you're reviving an old piercing or hopping on the trend for the first time, here's everything to know about the return of belly button bling."
Belly button piercings have revived as a Y2K-inspired trend that now favors grown-up, curated styling over DIY rebellion. Gen Z is driving the resurgence on TikTok with posts and captions like "Pain is temporary, swag is forever," while clients range from teens to people who pierced during the original Y2K era. Celebrities across generations are visible with navel jewelry, boosting popularity. Contemporary navel styling emphasizes bespoke, luxurious pieces, stacking rings, dangles, chains, and charms, and professional studios market curated, high-end options. The return of low-rise jeans has further propelled visibility and renewed interest in navel bling.
Read at Bustle
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