"Dr Martens has been making iconic shoes since the brand's first legendary boot was made in the UK in 1960. Selling for just £2 at the time, now Docs, with their signature yellow thread and chunky soles, are instantly recognisable. Sixty-five years later the brand isn't going anywhere, and Dr Martens has just opened its biggest ever UK flagship in central London."
"The renowned shoemaker has just launched its first 'beacon store', a huge flagship at 39 Brewer Street in Soho. Set over two floors with 3,400 square-feet of space, this is Dr Martens largest store in Britain to date. Inside, shoppers will be able to cop all the latest DM fashion collaborations, the classic styles and in-store exclusive silhouettes. The store is arranged into different sections: Made in England, a space dedicated to Northamptonshire craftsmanship; The Shed, a rotating pop-up for exclusive collaboration drops;"
"The shop also features the Alt Craft Bar, where shoe-holics can have their DMs customised or restored or visit the rotating lineup of specialist 'crafters in residence'. If all the shopping tires you out, you can visit the Doctors Orders in-store café, which has eats supplied by Dusty Knuckle and Luminary Bakery. The flagship will also feature a programme of creative events and partnerships with different craftspeople."
Dr Martens has produced iconic boots since 1960, originally selling for £2 and featuring signature yellow stitching and chunky soles. The brand opened a 3,400 square-foot 'beacon store' flagship at 39 Brewer Street in Soho across two floors, its largest UK location. Store zones include Made in England for Northamptonshire craftsmanship, The Shed pop-up for collaboration drops, the Icons Wall showcasing four OG styles, and a leather accessories area. An Alt Craft Bar offers customization, restoration, and rotating 'crafters in residence'. An in-store Doctors Orders café serves Dusty Knuckle and Luminary Bakery products. A creative events programme features musical, art and spoken-word contributors.
Read at Time Out London
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