Dior's New Bags Are Designed to Bring Good Luck

"It's no secret that Jonathan Anderson has a taste for the surreal, and one place he has long channelled his most eccentric ideas is through his accessories. Through his 11-year tenure at Loewe and under his namesake label, the Irish designer has moulded frog faces on wellies, turned red roses into stilettos, cast elephants in leather and, most infamously of all, transformed the plump grey silhouette of the least glamorous of birds - the pigeon - into a clutch bag."

"At Dior, where Anderson held the title of creative director since April 2025, the designer has brought his unmistakable language of play - along with an exacting attention to craft - to the French house's 75-year history. Ringing in the start of the year, the designer has released three handbag styles that merge his visual wit with Dior's heritage: practical Book Totes, colourful versions of the Bow Bag, and joyful new iterations of the iconic Lady Dior."

"First released in 1994 as the Chouchou, meaning 'favourite', the bag was famously gifted to Princess Diana and renamed the Lady Dior in her honour the following year. In the three decades since, it has become one of the house's most recognisable designs, its boxy stitch-embossed silhouette reincarnated over and again by Dior's creative directors John Galliano, Raf Simons and Maria Grazia Chiuri."

Jonathan Anderson has a taste for surreal accessories and channels eccentric ideas through playful designs. During an 11-year tenure at Loewe and under his own label he moulded frog faces on wellies, turned red roses into stilettos, cast leather elephants and transformed pigeon silhouettes into a clutch. At Dior since April 2025 he has introduced playful motifs alongside meticulous craftsmanship into the house's 75-year heritage. He released three handbag styles merging his visual wit with Dior: practical Book Totes, colourful Bow Bags and new Lady Dior iterations. His Lady Dior reimagines include green appliqued four-leaf clovers, hidden ladybird details and three-dimensional buttercups, while some versions retain signature cross-stitch.

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